Magic Quadrant 2017 by Gartner

Written by Adrien Charles – 10-02-2017

Disclaimer: The below article and visualization is not supported, released or does not represent the opinion of Gartner in any form.
The below content shows manually extracted data performed by myself with no further verification than my personal effort to represent the data as accurately as possible. Gartner does not release a “Trend” of their yearly Quadrant. Any trend, insight or possible data error cannot engage myself or Gartner. Use the data and the Visualisation accordingly. Access the original Gartner report here.

The 2017 Magic Quadrant by Gartner for BI has been released!
Before commenting on different vendors’ positions, let’s see what the data looks like. Every vendors’ position over a 5-year period. You have access to every Gartner Magic Quadrant into one Viz.

Conclusions and analysis below.

Due to an Official Request sent by Gartner and received on the 25/02/2017 by Tableau, The interactive visualization was withdrawn from Tableau Public and is not available.

Tableau & Microsoft take the Lead:



The 2017 Magic Quadrant is crystal clear. Tableau and Microsoft are taking an important lead in the Business Intelligence Industry. Microsoft made an impressive move in the quadrant reflecting the big investment in PowerBI made by the Tech giant. A number of capabilities have been improved and PowerBI is now in the best position on the market.

Tableau did not rest on its 2015/16 leading position and kept adding important functionalities with Tableau 10. Tableau reinforces its position and continues to heavily invest to remain where it is. The battle between the 2 Vendors is fierce and 2017 will push the two companies head to head. Innovation and pricing will be the 2 major components to declare a winner in the years to come.


The slow death of Traditional BI vendors – IBM, MicroStrategy, Oracle

Let’s call a cat a cat, traditional BI vendors are suffering. They are slow to adapt to a fast-changing market. Garnter says “traditional BI vendors that were slow to adjust to the “modern wave of disruption” and by personally using the different products, I could not agree more.
Here is the position of IBM over the last 5 years:


Here is the Oracle descent into hell, falling from being a strong leader to a small niche player:


Alteryx and Salesforce, going in opposite direction…

Some other notable moves happened in 2017. Salesforce is making huge progress for its second year in the magic Quadrant. The industry will need to keep an eye on Salesforce who is already in a better position than Domo, Microstrategy and IBM. Let’s see if the CRM company can bring disruption into another market.



2017 marks a step back for Alteryx which went backwards in their completeness of vision. Alteryx is expecting to launch it version 11 of Alteryx Designer and needs to make a strong impression to stay in the game. Especially with Tableau completing its product line with an ETL product stepping into Alteryx’s stronghold.


The 5 years View – Who can Survive?

Here is the move of all vendors between 2013 and 2017. None of them improved their positioning significantly over that period. Tableau and PowerBI maintained their strong position and pushed everyone else downwards. Qlik is suffering and needs to react if it does not want to follow the same fate as the other traditional vendors.



2017 will be a very busy and competitive year in the BI sector. It will be interesting to see who will manage the important shifts, Cloud, Ease of Use, Pricing, Product capabilities and more!


Read the Official Gartner Report

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